Punk'd by Wizard

Brought to my attention via the Blog at Newsarama from Wizard's list of events that impressed Wizard:

48. THE SENTRY HOAX (June 2000)
When this magazine broke news that Stan Lee had created a heretofore-unseen superhero in his 1960s heyday, fans practically lactated with excitement. Only problem: it wasn’t true. Acting in collusion with then-Marvel Knights honchos Joe Quesada and Jimmy Palmiotti, Wizard told the fallacious story of the Sentry, a hero devised by Lee and fictional artist Artie Rosen; writer Paul Jenkins “found” the embryonic documents and formally introduced him to the Marvel Universe. Roughly a year later, we all came clean. Bet you’re still pissed.

I wouldn't say pissed. Just sad. Sad that you think being a tool of the man is "journalism" in any sense. Also, the fact that you thought anyone was fooled at the time is double sad.

Also: "...lactated with excitement"? I don't think that word means what you think it means. Do you really want to paint a picture that fanboys were secreting excitement from their mammary glands, most commonly through their nipples?

Wizard staffer: I congratulate you on the purchase of that thesaurus but, man, check the definitions once in a while.

Tags: wizard